About Us

@labelraasleela was started in 2012 as a stitching unit/tailoring shop in my mum’s basement. I had just left my dream corporate job as honestly I couldn’t take the pressure and office politics. Had no idea what I was doing, but just started something with one machine, one staff and nothing else.
In 2015, I pivoted a bit and started making my own designs and selling them through offline events, facebook shopping groups etc.
Finally in 2017 we did our first photoshoot and launched on a fashion website. That was the first win and validation I desperately needed. Since then its been a continuous growth leading to the launch of our website in 2020 :) Since then we have served over 6000 global customers

1) When will my order be delivered?
- We are a made to order brand & our dispatch timelines is 10-12 working days from the date of order.
Once the order is dispatched, it can take between 3-5 days to deliver the order.

2) What are you refund and exchange policies?
We don't offer refunds however you can exchange the size or take a store credit to buy something else if you don’t like the design.
The store credit has lifetime validity. No exchange is possible for sale or customized items

3) Shipping
Shipping is free pan India and we offer cod.
International shipping is currently highly subsidized at only 11$ through DHL. Any custom duties are to be borne by the buyer.

1.If you wish to cancel an order, please let us know in a timely manner.

2. If you will be unavailable to receive an order(cod or prepaid) please let us know and we will hold it for you.

3. If you have previously rejected a cod order, we will only be able to take prepaid orders from you in future.

4. The store credit issue in lieu of a product can be used only once and the order amount should be equal or more to the coupon value. We will not be able to reissue you remaining balance if any.

5. An order can be exchanged only once. Pls be sure about the size and style. We are always here to help.

6. Sale items cannot be exchanged or refunded for any reasons.

LabelRaasleela is a small business and we have a micro team. I (Sonali) look after the designing, inventory, production, shipping, customer care and all related issues.
My partner Nishant looks after the ads, marketing, website backend, accounts and other paperwork.
Our 3 dogs do nothing but look cute and that’s okay 😀

Our tailoring team consists of two senior masterjis, one junior masterji, one production supervisor, 9 tailors, two quality checkers and pressmen, two women who does hemming and buttons and one person who does all the packing
We are proud to say that we have 15 full time employees and they get fair wages and a safe workplace.

We are a made to order brand which means we don’t keep ready stock. While this may mean that you will have to wait for 12-15 days for your order, it has many many upsides :)

1. This way we don’t end up with dead stock that would eventually go to the landfill. For example if we pre make our designs in all the sizes and some designs don't work, what will we do with so much dead stock? It's a waste of our resources.

2. We don't have to resort to deep discounting and devalue our brand and disrespect our customers. For example if we launch a product at 3000 inr but it doesn't sell much. Just a few customers bought it at the original price, it would be so unfair to them to sell the same product for 50% less to other customers.

3. It sometimes happen that a print is goon on its own but doesn't work for a particular style. Since we don't keep stocks we can always make another style from a print that is not selling. So even the fabric itself doesn't go to waste :)

4. Most importantly, since nothing is premade, we are able to customize the product according to your requirements :)